Comments on: Proof: Social Marketing is NOT a fad. http://elektrik.com/blog/social_marketing/proof-social-marketing-is-not-a-fad/#utm_source=feed&utm_medium=feed&utm_campaign=feed Advertising Today focuses on combining the benefits of social media and online marketing with traditional advertising, collateral, promotion and event marketing. Fri, 22 Jan 2010 16:36:43 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Itai http://elektrik.com/blog/social_marketing/proof-social-marketing-is-not-a-fad/comment-page-1/#comment-134 Itai Sun, 27 Sep 2009 16:35:00 +0000 http://elektrik.com/blog/?p=222#comment-134 I think you made a good point, and a very insightful example. All I am saying is that we can not call it Social Media Marketing, since the Media part did not really exist in 1923. I think it is more Social Marketing, than SMM. The point is, like you said, nothing really changed! This is one of your more profound posts, Rena. I really enjoyed reading it. It inspired me to write a somewhat counter/agreeing blog post: http://www.itaiboublil.com/?p=325 I think you made a good point, and a very insightful example. All I am saying is that we can not call it Social Media Marketing, since the Media part did not really exist in 1923. I think it is more Social Marketing, than SMM. The point is, like you said, nothing really changed!

This is one of your more profound posts, Rena. I really enjoyed reading it. It inspired me to write a somewhat counter/agreeing blog post: http://www.itaiboublil.com/?p=325

]]> By: 1923-2009 Rules of marketing are the same! | ItaiBoublil.com http://elektrik.com/blog/social_marketing/proof-social-marketing-is-not-a-fad/comment-page-1/#comment-133 1923-2009 Rules of marketing are the same! | ItaiBoublil.com Sun, 27 Sep 2009 16:34:11 +0000 http://elektrik.com/blog/?p=222#comment-133 [...] & Opinions, By Itai 1923-2009 Have the Rules of Marketing really changed?I read a very interesting blog post the other day, which made me think about the basic principals of SMM. Briefly, the discussed post [...] [...] & Opinions, By Itai 1923-2009 Have the Rules of Marketing really changed?I read a very interesting blog post the other day, which made me think about the basic principals of SMM. Briefly, the discussed post [...]

]]> By: admin http://elektrik.com/blog/social_marketing/proof-social-marketing-is-not-a-fad/comment-page-1/#comment-131 admin Sat, 26 Sep 2009 13:58:20 +0000 http://elektrik.com/blog/?p=222#comment-131 My entire point is that there WAS social media in 1923....it was done face to face instead of through the internet, but the concepts are the same. The idea of a company offering something of value (either a free sample in 1923 or or a free e-book in 2009) and asking nothing in return is basically the same - both then and now, this starts a relationship based on your businesses abilities and hopefully begins to build trust. My only point was that this method of marketing is not a new concept, and now it has the strength of talking to thousands (or more) people at one time. Social Media as a whole, is about honesty and authenticity. Both were essential elements for any business in the 1920's. Since then, mass marketing created an impersonal wall between themselves and their customers. SMM lets them be authentic again. My entire point is that there WAS social media in 1923….it was done face to face instead of through the internet, but the concepts are the same.

The idea of a company offering something of value (either a free sample in 1923 or or a free e-book in 2009) and asking nothing in return is basically the same – both then and now, this starts a relationship based on your businesses abilities and hopefully begins to build trust.

My only point was that this method of marketing is not a new concept, and now it has the strength of talking to thousands (or more) people at one time.

Social Media as a whole, is about honesty and authenticity. Both were essential elements for any business in the 1920’s. Since then, mass marketing created an impersonal wall between themselves and their customers. SMM lets them be authentic again.

]]> By: Itai http://elektrik.com/blog/social_marketing/proof-social-marketing-is-not-a-fad/comment-page-1/#comment-130 Itai Sat, 26 Sep 2009 12:19:11 +0000 http://elektrik.com/blog/?p=222#comment-130 This is an interesting observation, Rena. In fact, if I conclude it right, SMM is really just marketing (since there was not SM back in 1923), and Marketing is basically analyzing the psychology of human behaviors, and operate according to them. In this case the psychology is building trust, which in this case is giving something for free. In SMM, however, the trust is not built by just giving something for free, but instead it is built by how "trustful" (or friendly) your landing pages are. If you ask for too much information, so I do not trust you, and if you ask for just basic information then I think we can be "friends". Nonetheless, the similarities are very interesting! I am curious to read your opinion on this one. This is an interesting observation, Rena. In fact, if I conclude it right, SMM is really just marketing (since there was not SM back in 1923), and Marketing is basically analyzing the psychology of human behaviors, and operate according to them. In this case the psychology is building trust, which in this case is giving something for free.

In SMM, however, the trust is not built by just giving something for free, but instead it is built by how “trustful” (or friendly) your landing pages are. If you ask for too much information, so I do not trust you, and if you ask for just basic information then I think we can be “friends”.

Nonetheless, the similarities are very interesting!

I am curious to read your opinion on this one.

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