Comments on: Offline and online marketing reinforce each other. http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/#utm_source=feed&utm_medium=feed&utm_campaign=feed Advertising Today focuses on combining the benefits of social media and online marketing with traditional advertising, collateral, promotion and event marketing. Fri, 22 Jan 2010 16:36:43 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Bill Bartmann http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-76 Bill Bartmann Wed, 02 Sep 2009 17:19:23 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-76 Cool site, love the info. Cool site, love the info.

]]> By: Kerstin-Bierig http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-75 Kerstin-Bierig Tue, 01 Sep 2009 18:45:12 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-75 Hey, ok, I get it, I guess - but does this really work? Hey, ok, I get it, I guess – but does this really work?

]]> By: Laumoubcutt http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-37 Laumoubcutt Mon, 10 Aug 2009 08:41:26 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-37 Agreed! It's not easy to have both support one another. Online moves so much faster. It's always a challenge. Agreed! It’s not easy to have both support one another. Online moves so much faster. It’s always a challenge.

]]> By: KattyBlackyard http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-17 KattyBlackyard Mon, 15 Jun 2009 08:05:15 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-17 I have been arguing this issue with my CFO. In the interest of cutting costs, he seems to think that online is all that is necessary. Thanks for sharing this. It makes m argument much easier. I have been arguing this issue with my CFO. In the interest of cutting costs, he seems to think that online is all that is necessary. Thanks for sharing this. It makes m argument much easier.

]]> By: JaneRadriges http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-15 JaneRadriges Sun, 14 Jun 2009 03:22:32 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-15 Hi, nice post. The same thing happens to me all the time. Whatz up with these guys! Hi, nice post. The same thing happens to me all the time. Whatz up with these guys!

]]> By: ZekKentineGew http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-4 ZekKentineGew Sat, 04 Apr 2009 23:51:04 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-4 >>consumers live in both the online and offline worlds<< This is so true! >>consumers live in both the online and offline worlds<< This is so true!

]]> By: Elektrik http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-3 Elektrik Mon, 23 Mar 2009 06:46:21 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-3 Tracking the effectiveness of traditional advertising has always been challenging. There are several methods to track success, for example unique response vehicles (such as a specific 800 number) and coupon codes but none are as effective as their online counterparts. What has never been effectively measured however is the long term effect traditional image based advertising has on brand awareness and customer loyalty. Tracking the effectiveness of traditional advertising has always been challenging.

There are several methods to track success, for example unique response vehicles (such as a specific 800 number) and coupon codes but none are as effective as their online counterparts.

What has never been effectively measured however is the long term effect traditional image based advertising has on brand awareness and customer loyalty.

]]> By: Interactive Marketing http://elektrik.com/blog/integrated-marketing/offline-and-online-marketing-reinforce-each-other/comment-page-1/#comment-2 Interactive Marketing Sun, 22 Mar 2009 12:38:48 +0000 http://elektrik.com/blog/2009/03/living-in-both-the-offline-and-online-marketing-world/#comment-2 how can you tell how an offline marketing campaign is performing? how can you tell how an offline marketing campaign is performing?

]]>