http://elektrik.com/blog/integrated-marketing/is-your-online-marketing-more-about-the-message-or-the-medium/#utm_source=feed&utm_medium=feed&utm_campaign=feed Advertising Today focuses on combining the benefits of social media and online marketing with traditional advertising, collateral, promotion and event marketing. Wed, 18 Aug 2010 16:37:18 -0700 hourly 1 http://wordpress.org/?v=3.0.4 http://elektrik.com/blog/integrated-marketing/is-your-online-marketing-more-about-the-message-or-the-medium/comment-page-1/#comment-371 Carrie Requist Mon, 11 Jan 2010 18:14:53 +0000 http://elektrik.com/blog/?p=319#comment-371 I couldn't agree with you more. The first thing I do with my clients, no matter what type of content delivery they are looking for (website, social media, ad, direct mail, email campaign, etc.) is to step away from the delivery and make sure they know their target market, know the customer pains and have the right messaging. From there, the messaging can be applied in many different, creative and effective ways. I couldn’t agree with you more. The first thing I do with my clients, no matter what type of content delivery they are looking for (website, social media, ad, direct mail, email campaign, etc.) is to step away from the delivery and make sure they know their target market, know the customer pains and have the right messaging. From there, the messaging can be applied in many different, creative and effective ways.

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