Comments on: Mix Social Media with Traditional Advertising to improve both http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/#utm_source=feed&utm_medium=feed&utm_campaign=feed Advertising Today focuses on combining the benefits of social media and online marketing with traditional advertising, collateral, promotion and event marketing. Wed, 18 Aug 2010 16:37:18 -0700 hourly 1 http://wordpress.org/?v=3.0.4 By: JP http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-2105 JP Wed, 18 Aug 2010 16:37:18 +0000 http://elektrik.com/blog/?p=366#comment-2105 Dear Rena, I would like to know if social media is just another promotional tool like advertsing, public relations etc? Where does social media exactly fit in the promtion (marketing communication) mix of a company? Awaiting your reply. Thanks JP Dear Rena,

I would like to know if social media is just another promotional tool like advertsing, public relations etc?
Where does social media exactly fit in the promtion (marketing communication) mix of a company?

Awaiting your reply.

Thanks
JP

]]> By: Anna Barcelos http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-392 Anna Barcelos Fri, 22 Jan 2010 16:36:43 +0000 http://elektrik.com/blog/?p=366#comment-392 Hi Rena! One of @bethharte & my passions is IMC, thus the reason for #IMCChat. Agreed! Social media has amplified the importance of integrated marketing communications efforts. I'm so glad companies are finally getting a clue on that, while others have been practicing IMC for years! I think the reason IMC is getting more and more prevalent is because social media opens up all doors for everyone to interact with brands. If a brand doesn't have a unified message or is listening to its stakeholders, it will be known, and fast. And as you stated, once that happens, you can't control social media. So companies, let's get beyond that and talk to customers! I like the examples you've used, and there are many more out there. Nice blog post! @abarcelos Hi Rena! One of @bethharte & my passions is IMC, thus the reason for #IMCChat. Agreed! Social media has amplified the importance of integrated marketing communications efforts. I’m so glad companies are finally getting a clue on that, while others have been practicing IMC for years!

I think the reason IMC is getting more and more prevalent is because social media opens up all doors for everyone to interact with brands. If a brand doesn’t have a unified message or is listening to its stakeholders, it will be known, and fast. And as you stated, once that happens, you can’t control social media. So companies, let’s get beyond that and talk to customers!
I like the examples you’ve used, and there are many more out there. Nice blog post!

@abarcelos

]]> By: Rena Bernstein http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-389 Rena Bernstein Thu, 21 Jan 2010 16:05:51 +0000 http://elektrik.com/blog/?p=366#comment-389 Robin, Your right. Lots of people still don't get the idea that social is a 2-way communication method and use it as a broadcast medium. Thanks for the catch on the spelling error BTW! -Rena Robin, Your right. Lots of people still don’t get the idea that social is a 2-way communication method and use it as a broadcast medium. Thanks for the catch on the spelling error BTW! -Rena

]]> By: Robin Low http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-388 Robin Low Thu, 21 Jan 2010 15:46:13 +0000 http://elektrik.com/blog/?p=366#comment-388 Informative article, I've seen more companies starting to integrate Social Media with their traditional media outlets, while others doing it really wrong by using the Social Media Mediums as broadcast channels and being not responsive, while spamming the medium with sales and discounts. Great article. "Taditional marketing clarifies Social Media" Spelling error by the way. Cheers, Robin Informative article, I’ve seen more companies starting to integrate Social Media with their traditional media outlets, while others doing it really wrong by using the Social Media Mediums as broadcast channels and being not responsive, while spamming the medium with sales and discounts.

Great article.

“Taditional marketing clarifies Social Media” Spelling error by the way.

Cheers,

Robin

]]> By: Rena Bernstein http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-387 Rena Bernstein Thu, 21 Jan 2010 14:55:42 +0000 http://elektrik.com/blog/?p=366#comment-387 Hi Nikki, It's true that social media is encouraging marketers to take a fresh look at their overall strategy. Hopefully more firms will see the vast opportunities that SMM offers, beyond just blogging. Thanks for your comments and your always welcome to reference this blog. Hi Nikki,
It’s true that social media is encouraging marketers to take a fresh look at their overall strategy. Hopefully more firms will see the vast opportunities that SMM offers, beyond just blogging.
Thanks for your comments and your always welcome to reference this blog.

]]> By: From Elektrik Ink: Integrate Social Media and Traditional Marketng « Integrated Marketing Communication Strategies http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-386 From Elektrik Ink: Integrate Social Media and Traditional Marketng « Integrated Marketing Communication Strategies Thu, 21 Jan 2010 12:23:27 +0000 http://elektrik.com/blog/?p=366#comment-386 [...] should not stand apart from or replace traditional marketing tactics. Rena Bernstein of ElektrikInk wrote a blog post recently about integrating your social media tactics with more traditional marketing methods. Her four [...] [...] should not stand apart from or replace traditional marketing tactics. Rena Bernstein of ElektrikInk wrote a blog post recently about integrating your social media tactics with more traditional marketing methods. Her four [...]

]]> By: uberVU - social comments http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-385 uberVU - social comments Thu, 21 Jan 2010 07:30:51 +0000 http://elektrik.com/blog/?p=366#comment-385 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by jpolk122907: Integrate Social Media with Traditional Advertising for higher returns http://r8xd7.th8.us... Social comments and analytics for this post…

This post was mentioned on Twitter by jpolk122907: Integrate Social Media with Traditional Advertising for higher returns http://r8xd7.th8.us...

]]> By: Nikki Benner http://elektrik.com/blog/integrated-marketing/integrate-social-media-with-traditional-advertising-for-higher-returns/comment-page-1/#comment-383 Nikki Benner Thu, 21 Jan 2010 01:58:03 +0000 http://elektrik.com/blog/?p=366#comment-383 Rena, I'm a fan of all integrated marketing strategies, and believe that all communication is an opportunity to reinforce your company's brand and mission. Marketing should not stand alone or apart from business, but should be integrated into the fabric of the company at every level. I think social media is encouraging companies to strongly think about their marketing strategies in a new way. I was very much inspired by your examples here. I've linked to this post and your company's site in a blog post (http://wp.me/pLIIL-F). Please let me know if you'd like me to reference you, this post, or Elektrik Ink differently or if you prefer to not be linked to. Thanks! Rena, I’m a fan of all integrated marketing strategies, and believe that all communication is an opportunity to reinforce your company’s brand and mission. Marketing should not stand alone or apart from business, but should be integrated into the fabric of the company at every level. I think social media is encouraging companies to strongly think about their marketing strategies in a new way.

I was very much inspired by your examples here. I’ve linked to this post and your company’s site in a blog post (http://wp.me/pLIIL-F). Please let me know if you’d like me to reference you, this post, or Elektrik Ink differently or if you prefer to not be linked to.

Thanks!

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