1. Not everyone is online and involved in social media.
2. Traditional media spreads brand awareness with a broader brush.
3. Traditional media has guaranteed placement. Social marketing messages may or may not catch on.
4. Some messages such as product specs need to be controlled and not left to a third party.
5. Without some traditional branding, it’s very hard to gain significant recognition.
6. Social media marketing should never try to sell. Traditional media gets to ask for the sale.
7. Traditional media can deliver a message to the most receptive part of your market faster.
8. Traditional media offers structure and consistency that social media can reference.
9. Traditional marketing builds awareness, social marketing builds trust.
10. Traditional marketing can be very effective at driving traffic to engage with a brand socially.
Now tell me what you think.
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You don’t distinguish what you refer to as “traditional”. While it is generally true, there are micro offerings targeted toward very specific client profiles that traditional media is a very ineffective way to approach.
Having said all of this, your hypothesis is likely correct. (URL is BRAND NEW and under construction)
I would say combined with Social Media Marketing, it can be a very effective strategy.
Hi s.wells,
You are absolutely right, and thanks for mentioning that! When I speak of “traditional” I am creating sort of a big basket of mass media such as TV & print, direct, and out-of-home. The usual consumer fair. While there are some methods to reach niche markets, they are usually expensive and ineffective as you said. My belief is that an integrated approach is the best and most effective solution.
Thanks for your comment. I look forward to reading more of your comments and posts.
Good points on finding a way to blend or weave the traditional with the social media.
This will help with those clients that feel intimidated by social media and are more comfortable with the “traditional.” Social Media can be a “part” of your overall marketing efforts.
Thanks Deb. Good point!
One is not the substitute for the other . . .
Use both in concert by taking an integrated approach. Done correctly 1 +1 should equal 3.
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