Comments on: 10 Reasons Traditional Marketing needs Social Media too. http://elektrik.com/blog/advertising/10-reasons-traditional-marketing-needs-social-media-too/#utm_source=feed&utm_medium=feed&utm_campaign=feed Advertising Today focuses on combining the benefits of social media and online marketing with traditional advertising, collateral, promotion and event marketing. Fri, 22 Jan 2010 16:36:43 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Rena Bernstein http://elektrik.com/blog/advertising/10-reasons-traditional-marketing-needs-social-media-too/comment-page-1/#comment-172 Rena Bernstein Mon, 26 Oct 2009 15:06:26 +0000 http://elektrik.com/blog/?p=200#comment-172 Thanks for quoting our post! We also did a companion piece on "10 Reasons Social Media needs Traditional Marketing Too". Best of Luck. Rena Thanks for quoting our post! We also did a companion piece on “10 Reasons Social Media needs Traditional Marketing Too”.
Best of Luck.
Rena

]]> By: Victoria’s Secret Moves to New Media http://elektrik.com/blog/advertising/10-reasons-traditional-marketing-needs-social-media-too/comment-page-1/#comment-170 Victoria’s Secret Moves to New Media Mon, 26 Oct 2009 13:57:42 +0000 http://elektrik.com/blog/?p=200#comment-170 [...] to the 10 Reasons Traditional Marketing Needs Social Media Too by Rena Bernstein, Social Media gives customers a chance to interact with the company and ask [...] [...] to the 10 Reasons Traditional Marketing Needs Social Media Too by Rena Bernstein, Social Media gives customers a chance to interact with the company and ask [...]

]]> By: Tweets that mention 10 Reasons Traditional Marketing needs Social Media too. | Advertising Today -- Topsy.com http://elektrik.com/blog/advertising/10-reasons-traditional-marketing-needs-social-media-too/comment-page-1/#comment-117 Tweets that mention 10 Reasons Traditional Marketing needs Social Media too. | Advertising Today -- Topsy.com Fri, 18 Sep 2009 13:46:11 +0000 http://elektrik.com/blog/?p=200#comment-117 [...] This post was mentioned on Twitter by Ted L. Simon, Kathy Catoe, marymac, Adrienne Dickensand others. Adrienne Dickens said: RT @kfcatoe: Top 10 Reasons Traditional Marketing needs Social Media too. http://bit.ly/xgPMX #SMM [...] [...] This post was mentioned on Twitter by Ted L. Simon, Kathy Catoe, marymac, Adrienne Dickensand others. Adrienne Dickens said: RT @kfcatoe: Top 10 Reasons Traditional Marketing needs Social Media too. http://bit.ly/xgPMX #SMM [...]

]]> By: Ted L Simon http://elektrik.com/blog/advertising/10-reasons-traditional-marketing-needs-social-media-too/comment-page-1/#comment-112 Ted L Simon Wed, 16 Sep 2009 19:41:15 +0000 http://elektrik.com/blog/?p=200#comment-112 My pleasure. Thank YOU for stimulating the dialogue. BTW, in the spirit of traditional needing social, have you folks considered a Twitter link on your blog/site (I'm not an RSS fan). You have good things to say, so I'm sure you'd gather a following. Keep up the good work! My pleasure. Thank YOU for stimulating the dialogue.

BTW, in the spirit of traditional needing social, have you folks considered a Twitter link on your blog/site (I’m not an RSS fan). You have good things to say, so I’m sure you’d gather a following.

Keep up the good work!

]]> By: admin http://elektrik.com/blog/advertising/10-reasons-traditional-marketing-needs-social-media-too/comment-page-1/#comment-109 admin Wed, 16 Sep 2009 18:29:31 +0000 http://elektrik.com/blog/?p=200#comment-109 Ted, you described the situation so clearly!! Each media channel is another tool in the toolbox, and each project needs a different combination of tools to get the job done. Thanks for your insight & great reply! Ted, you described the situation so clearly!! Each media channel is another tool in the toolbox, and each project needs a different combination of tools to get the job done. Thanks for your insight & great reply!

]]> By: Ted L Simon http://elektrik.com/blog/advertising/10-reasons-traditional-marketing-needs-social-media-too/comment-page-1/#comment-108 Ted L Simon Wed, 16 Sep 2009 18:04:43 +0000 http://elektrik.com/blog/?p=200#comment-108 So happy to come across your pair of posts re 'traditional' media and 'social' media. So many are painting this as an 'either/or' situation, so it's heartening to see another soul with a balanced perspective. I'd like to build on your thought. In the most basic of terms, 'traditional' or 'social' are media channels, and media channel selection/usage is only a tactical component of the marketing mix (albeit an important component). Media selection should be totally agnostic, driven by the goals for the brand, target audience, etc. Business/marketing objectives lead marketing strategy, then marketing strategy sets the guidelines for tactics...THEN the tactics are selected that are in line with the objectives and strategies for the brand. Net: It's never an "either/or"...it's what's right for the brand and its business objectives. So happy to come across your pair of posts re ‘traditional’ media and ’social’ media. So many are painting this as an ‘either/or’ situation, so it’s heartening to see another soul with a balanced perspective. I’d like to build on your thought.

In the most basic of terms, ‘traditional’ or ’social’ are media channels, and media channel selection/usage is only a tactical component of the marketing mix (albeit an important component). Media selection should be totally agnostic, driven by the goals for the brand, target audience, etc.

Business/marketing objectives lead marketing strategy, then marketing strategy sets the guidelines for tactics…THEN the tactics are selected that are in line with the objectives and strategies for the brand.

Net: It’s never an “either/or”…it’s what’s right for the brand and its business objectives.

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